ENTRY STRATEGY TO INTERNATIONAL BUSINESS   Learn the business opportunities outside the home country. Align management with the global mind of doing business. Anticipate competitors following customers and suppliers abroad. Define the strategy to approach customers in a competitive world. Adaption and customization of business practices, products and services. Understand the political, economic and legal framework of the new challenge. Research and development     Country selection   Social and cultural behavior   Affinities and habits   Adaptations and customizations Sales forecast and budgeting Start up investment Sales channels and distribution Participation in fairs and trade shows